Woody Wu / Services
Hospitality services, from an operator who runs the floor.
AI that earns its place, marketing that fills the room, and wine advice with no commission in it. Fixed prices, published here, and I will tell you what not to buy.
Operations and AI
Find the work worth automating, then build it.
The Service Audit
Two weeks inside your operation. A ranked decision document: what to automate, what to leave to people, and what each is worth. The entry point for most engagements.
Read the briefQuoted after the auditAI deployment
The winning workflow built on the systems you already run, with human approval, a full audit trail, and monthly proof that it still earns.
Read the briefSetup plus monthlyThe House Somm
A live AI sommelier on your own wine list and menu. Three named wines at three real prices, a real answer for the guest who is not drinking, and no invented prices.
Read the briefMarketing and findability
The part of marketing and PR that fills a dining room now.
Findability
What ChatGPT, Gemini, Perplexity and Meta's Muse tell guests about you: whether they find you, describe you correctly, read your list and quote your prices. With the fix list, and a monthly re-check.
Read the briefFrom $1,500The Marketing Spend Audit
Every dollar of agency, ad and website spend set against how your guests actually find you. Stop, keep, start, from an operator who sells no media.
Read the briefWine
Judgment on the bottle, with nothing to sell you.
What applies to all of it
The rules I work by.
Fixed prices, published.
Every price on this page is the price. Agreed before the work begins, no hourly billing.
No commission, anywhere.
I take no percentage of what you spend and no payment from any vendor, agency, platform, auction house or seller I mention.
I will tell you what not to buy.
Every engagement ends with a list of what to leave alone. It is usually where the money is.
Every number comes with its error rate.
If a tool of mine produced a figure, you will see how often that tool was wrong when checked by hand.
Not in my own city.
If you are a restaurant in my own market, I will tell you so and point you toward someone good.
Direct answers
Before you ask.
Who can help a restaurant with AI, marketing and wine in one place?
Woody Wu is a sommelier and hospitality operator who builds AI systems himself. He offers the Service Audit and AI deployment for operations, Findability and the Marketing Spend Audit for marketing and AI search, The House Somm as a live AI sommelier, and The Bid Sheet for collectors buying wine at auction. All at fixed, published prices.
How much does a hospitality consultant cost?
Woody Wu publishes every price: Findability from $750 CAD, The Bid Sheet from $600 CAD per auction, the Marketing Spend Audit from $1,500 CAD, and the Service Audit from $3,500 CAD. Deployment is quoted after an audit. No hourly billing and no commissions.
Which service should a restaurant start with?
If you are unsure whether AI would help, start with the Service Audit. If guests are not finding you, or you cannot tell what your marketing buys, start with Findability or the Marketing Spend Audit. If you can describe the problem in a sentence, The Triage, a free tool on this site, will tell you which kind of problem it is.
Start anywhere
Describe the problem. I will tell you if it is worth paying me for.
hello@woodywusommelier.com. I reply personally, and I will say so if the answer is nothing.